Report 017, general - fashion - magazines - cosmetics
Marketing & Development
The Lockdown, a renewed interest in nature and more open air socialising resulted in a trend towards Bare Feet. The Black Lives Matter movement will push this trend even further. This tendence includes opportunities for the shoe (yes even the shoe industry), cosmetic, accessories and publishing industry.
Although bare feet seems like a ‘simple’ trend, or nothing new, it is quite a statement in the western culture and it brings along new business opportunities for the cosmetic shoo and accessorie world
Five influences in The Lockdown and The World After, that pushed Bare Feet.
The lockdown changed our shoe habits and our shoe “DNA”
- More often Bare Feet (at home) than before
- Much less time spent on the streets and in public spaces, less shoes needed
- Spending more time in nature (shoe restrictions; no heels and practical shoes)
Health
Preference for social contact in the open air to minimise risk of infection from corona resulted in more social events in the open air, in parks and at the garden at home. (shoe restrictions; no heels and practical shoes)
Limited access to restaurants and bars
Limited access to restaurants and the preference for open air socialising for medical reasons, resulted in social events in gardens and nature, such as picknicks in the park and dinner parties at home, in the gardens. A combination of shoe restrictions, no heels and practical shoes, with a more laid-back ambiance resulting in a less informal dress code.
Renewed interest in nature
The lockdown revived the interest in nature, and pushed social events into nature. When out in the wild, or even a park, we have restrictions on what we can wear. High heels are very impractical.
Black lives matter - black culture matters
There is a renewed interest in African and Indian cultures, where bare feet are a socially accepted part of life, and can often be the norm. We are making more stylistic choices based on these cultures, and will start to see bare feet more and more in western cultures.
Inspiration
Black Fashion, Indian Fashion
Brigitte Bardot (bare feet on the street)
Slim Aarons (men with bare feet / high end)
Product and Business opportunities
Cosmetics
We can start to see new feet-care products, such as grooming items for men’s feet. Pedicures will start to rise, for women and men (new focus Men feet grooming!) and last but not least food care products will go up. Taking care of your feet will become important when you are showing them off to the people around you.
