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Controversial prices

Report 022, general - food - sustainable

Marketing & Development


Animal friendly and environmentally friendly production will become the norm. It’s no longer an upmarket luxury item, it will become the standard price.


video report from The Greenhouse

We used to produce massively, taking little consideration to animal rights and environmental issues. We eventually came to the conclusion that this way of production was not sustainable. The way we changed this process was seen as very positive. This new positive production cycle was more expensive, and also gave companies an edge in marketing. The more friendly the product was towards animal rights and the environment, the more you paid. The new luxury was being able to afford respect towards mother earth and animals.


The lockdown made us love nature more and gave us time to reflect on our approach to the way we treat the earth. The lockdown was a catalyst for companies and consumers to realising how crooked our production system is. As a results we start to see that our sustainable pricing and marketing arrangement is becoming more and more controversial. Animal friendly and environmentally friendly production will become the norm. It’s no longer an upmarket luxury item, it will become the standard price.


A product that disrespects animal rights and environmental issues will be socially unacceptable. Saving money will become a selfish approach, as it violates animal rights and ruins our planet. Marketing will flip around, the leading companies will make friendly products the norm and make consumers aware of the impact cheap products have on the world around us. This new system means saving money represents ruining the planet.




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