Fashion culture in the countryside

Fashion, Signal 50 / 2021 -12 - 16


With the movement of urban people to the countryside, the fashion DNA and culture moves along with them.


Image Credits @pienbarendregt


Fashion culture in the countryside Is is what we predicted in Report 028 Sep 7 2020, and now we see it in action.


"Historically, high fashion was reserved to city life. There are several complex behavioral reasons as to why, but one thing is clear: The city is the centre of culture, and by association, fashion.


The countryside traditionally shows us a more practical approach to clothing. Dressing up the cold outdoors, working outside, or simply not having the means to purchase a lot of clothing, whether that be financial or a supply issue.


The corona virus has made city life much less appealing. Working online gives us less reason to live close to work or a train station. The social aspect of city life can be completely wiped out by a lockdown or social restriction measures. A number of reasons to stimulate a move from urban to countryside. With the movement of urban people to the countryside, the fashion DNA and culture moves along with them."