Report 22 / 2021-06-01
Men often wear simple and practical underwear. It’s the women that are usually the ones wearing lingerie. There are many options for female lingerie, in various styles, but for men there is practically none. Even gifting lingerie is traditionally strictly given by the man to a woman. The feminization of men is going to change this tradition.
Making male lingerie means opening up the markets to the third gender and gay men, but also straight men. When shopping traditionally, to buy something for his partner, a straight man might also become tempted to pick up something for himself if the option is presented. Opening up the options in styles and materials means opening up the eyes for all males, which means doubling your market potential.