Signal 016, general - living - food - sustainable
Continuing further along the lines of immaterial design, we can see a rise in unique design elements focussing on character and atmosphere, rather than fame and price tags. We give more emotional value to products based on their effect on our mood, rather than its monetary significance. It's easy to be ‘stylish’ by spending money, on furniture, on clothes, or on a car, but it will never have the same unique enthusiasm and liveliness to it as a unique piece or ambiance.
The magic will come from label less design, light, styling, creativity, nature, scent and music.