Report 038 / 2020-11-17
See the video for additional information.
Mooddressing is simply dressing according to your current emotions, not following trends or ‘rules’.
For fashion companies, this means not ‘dictating’ a style for a collection, but rather offering pieces that cooperate with the mood of the customer; that can expresses their emotions in the best possible way.
Thinking ahead, this means that you will have to start predicting the moods your customers will feel in the coming year and the emotions they want to express.
This new concept for product development, is the future of Fashion collections.