The fashion industry is polluter Nr 2 in the world. Sustainable production becomes the norm, but it is like mayonnaise light, you still can eat as much as you want. It becomes clear that producing and consuming less new clothes is the most effective way to reduce the pollution of the fashion industry. Because of their economical interest the power full voices in the fashion industry, brands, producers, magazines and influencers will not promote less consumption of new clothes, instead they promote the contrary. Therefore it is up to other people in and around the fashion industry to take the initiative. Trend forecaster and creative director, The Lady in Blu who has a passion for fashion and has no direct economic interest in the sales of new clothes, felt obligated to help reducing the pollution of the fashion industry. She initiated RE LOVE FASHION and founded RE LOVE Foundation in 2018. The Lady in Blu is the inspirer, motivator and the face of RE LOVE FASHION and performs on behalf of the RE LOVE FASHION as a speaker, in the press and at social events.