Report - 002 fashion, magazines
Corona quarantine just started.Corona is forcing the high speed fashion train to slow down. How can we deal with the changes? What are the opportunities for consumers and companies?
Image RE LOVE FASHION: re-peat fashion visualised in re-peating shoes by RE LOVE Foundation
Consumers
Consumers have to find out how they can enjoy fashion without shopping for new
clothes. Re-use, re-touch, re-style, re-pair and re-peat fashion RE LOVE FASHION.
Companies
Companies have to re-invent business models. We are forced to radically reset our habits,
both personal and economical. Securities in both areas disappeared overnight. Time beats to a slower drum. The speed of fashion and its consumption rate are forced to slow down. Fashion shows are canceled, new collections can’t be delivered and shops are closing. And at the same time, many people suddenly have more time on their hands.
Time to reflect. Time to re-think. The fashion industry is (was?) the second largest
polluter in the world. Corona forced the high speed fashion train to slow down. It forced the fashion industry to reduce its pollution. Prior to Corona, sustainable production was gaining ground, but it wasn't a real solution - it was like light mayonnaise: encouraging you to still eat as much as you want... Sustainable production doesn’t solve the pollution problem. And while the fashion industry was very aware of the pollution problems, the high speed fashion train was unstoppable, for economical reasons. And now Corona has forced that train to reduce speed, in fact it has almost stopped it.
"The fashion industry is (was?) polluter Nr 2 in the world. Corona forced the high speed fashion train to slow down."
The entire fashion world is forced to re-think Re-think, re-invent fashion. Companies
have to re-invent business models. Consumers have to find out how they can enjoy
fashion without shopping for new clothes. Re-use, re-touch, re-style, re-pair and re-peat fashion; RE LOVE FASHION is enjoying fashion without buying new clothes - enjoying fashion with close to zero pollution. It means business opportunities. It also means fashion is going to change aesthetically, looks and underlying themes will have completely different roots.
"Consequences for labels and magazines are enormous"
The Lady in Blu is an expert in re-use, re-touch, re-style, re-pair and re-peat fashion and has completed many projects in this field for the fashion industry. RE LOVE FASHION is her DNA, she knows it inside and out, with 3 years experience in creating business models, alternative content and alternative collections. The Lady in Blu is the founder of RE LOVE Foundation, which focuses on positive alternatives for new clothes;
celebrating fashion without polluting.
