general - food
Future Trend Report 01 / 2021-01-05
Customers are making choices on products that have character and soul.
How can we expect our own virility to be high when we eat seedless grapes?
We don’t want to eat something we don’t wish to be.
We don’t want to use a face cream that we don’t want to be.
We don’t want to sit on a chair that we don’t want to be.
We have to look at things that reflect our new internal values that we form in The World After.
The high speed train of unstoppable economic growth we were in is stopped by corona. We are forced to rethink our values and habits of The World Before. It brings us back to the values of the inner soul. Customers are making choices on products that have character and soul.
As a company, focus on the inner soul of your product or service. If you can understand the soul behind your project, if you can find the real value behind your product or service; the right to existence, you will be able to develop it further in the right direction for the future.