Corona affected almost everything, even when it comes to how future trends are born and how fast they take root.
Since corona emerged, trends are shooting forward at a huge pace. The effective speed at which an upcoming trend will take root is extremely short. A trend forecast used to take years to become reality, but now, taking weeks is no longer an exception in The World After.
Rapid Trend Response As a result of all the changes that happened in corona times, the speed at which trends are born is in high gear too. In all the reports of ‘The World After’ we discuss the roots and results of newborn trends. It’s critical to respond to an upcoming trend quickly, before you know it, it’s here. A trend used to take between 5 to 10 years to root, but now new trends are coming into action in just a matter of weeks.
Business Trends We also see companies falling or searching to reinvent their business. In The World After there are a few types of industries that simply do not work anymore, and will never go back to their old routine. Many disciplines have to face the reality that they have to reinvent their business to survive. This means we can start to see certain disciplines shift out of their borders.
Industries fading away or merging together Industries fading away, merging together, or even battling it out will give us a whole new world to live in. The consequences can be game-changing, just look at the pre Corona time where IT was the big changer; Uber taking over the taxi industry. The definition of a taxi company changed from a physical location with staff and company cars, to a large IT network. The World After it is not advancing technology, but it’s the coronavirus that is stirring the pot. New industries can form and swallow pre-existing industries in their growth. Be ready to expand in new directions, and be wary of new competitors from unexpected areas to enter your territory.
THE FUTURE IS TOMORROW This calls for ACTION!
Stagnation in new products; up to new concepts.
As a contradiction, a percentage of companies and consumers are waiting on the outcome of the virus and its lockdown measures. As an economic recession is in full swing, consumers are not into new products or colours. BUT they are into new innovative concepts with a new vision and more soul. For companies it means searching for new concepts and vision. They have to keep a strong eye to developments in the market and where ‘The World After” is heading.
This requires a rapid adjustment for your company to all these changes that will appear sooner than you’re used to. In order to help you with this, The Lady in Blu will provide you with the necessary information on The World After; trends of tomorrow, business strategies, as well as product- and marketing concepts.
Understand The Future. Understand The World After. Discover your chances.
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The Lady in Blu translates Future Trends into product concepts and business opportunities that match 'The World After' Positivity ‘The World After’ is a positive, inspirational platform thanks to the positive spirit of The Lady in Blu. Her motto is; FOR EVERY DOOR THAT CLOSES, NEW OPPORTUNITIES HAVE EMERGED. There are always chances. Locate them!
Since ‘The World After’ changes every week, often in ways we never could have expected, we publish a Future Trend Report every Tuesday, with trends to come and opportunities. Each Thursday, a Signal is published where we spot changes in ‘The World After’. Multi-Dimensional Some of the publications concern ‘heavy’ societal changes and come with a clear, conscious vision of the future. Other articles are light, ‘superficial' visual consequences of the changes.
Multi-Disciplinary In ‘The World After’ everything is connected. Being informed in multiple disciplines is key in understanding the new world. In order to cover it all, ‘The World After’ covers the cosmetics, fashion, food, living, and publishing industry, and interconnects them. With Love from The Lady in Blu