The Improvers


Report 041 / 2020-12-08

It’s the end of influencers.

They will be replaced by Improvers.

Improvers; those who use their public outreach and voice to change the world for the better such as improving the climate or making a positive change on society.

Influencers were nothing more than salespeople, PR machines, promoting whatever they were asked to promote. Because of their social media outreach they were used by advertisers as sales dolls, with success. The age of influencers is over (re-read ‘The End of Influencers’).