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United by Matching

Signal 08

2022-02-24

Fashion, Cosmetics, food.


Gender neutral color match.


During the New York Fashion Week and on social media we signalise a movement of matching, expressing your relationship through bright matching colours and patterns. It shows a united feeling in happiness and joy as a lonely period of social distancing and isolation is ending.


A simple act of decoration and styling that celebrates life and social contacts, through brightness and happy colours.


We see this Matching theme expressed in multiple ways:

- Matching colours, where a single colour dominates the outfit. Bright colours such as pink, yellow, orange, and green. Colours are genderless which shows as pink for men.

- Matching patterns throughout the outfit.

- Matching couples. A relationship between people accentuated by wearing the same colours or patterns.


Cosmetics have an opportunity here for matching products, for example matching lipstick and nail polish. A great opportunity for marketing and styling.


For food, it translates into the use of bright single colours matching in a dish or in drinks, and in decoration. The use of specific drinks or colours for specific genders is gone, and we will see beer and whiskey for women or pink cocktails for men.


Matching couples.

A relationship between people accentuated by wearing the same patterns.


Matching couples.

A relationship between people accentuated by wearing the same patterns.


Matching colours, where a single colour dominates the outfit.


Matching colours, where a single colour dominates the outfit.


Matching colours, where a single colour dominates the dish.


Matching couples. A relationship between people accentuated by wearing the same patterns.



Matching patterns throughout the outfit.


Matching couples. A relationship between people accentuated by wearing the same colours or patterns.




Image credits:


Blok 01

Image Credits 01 @kaasvision Image 02 bestfriendsforfrosting.com


Block 02

01 NY @royal_vision_apparel 02 young_emperors 03 @highsnobiety @anguscloud & @maudeapatow at @thombrowne 04 @oscardelarenata


Block 03

01 NY @kaasvision 02 _@megharao 02 @mikialamode Copenhagen


Block 04

01 Street style NY Fashion Week @lehoarder, 02 @mikialamode, 03 @kaasvision 04 @kaasvision, 05 @ alina_baikova N.Y., 06 @kaasvision, 07 @kaasvision 08, NY @itsovodrenth, 09 NY @amberiyw, 10 @kaasvision,11 @kaasvision, 12 Queen Elisabeth, 13 @kaasvision, 14 @kaasvision, 15 @kaasvision, 16 @kaasvision.


Block 05

Image Credits 01 @zendaya in @maisonvalentino , 02 NY @theeramillionaire , 03 @impactstrategies, 04 unknown, 05 @theeramillionaire , 06 NY @aissatatdiallo @blackstylematters , 07 @rachelkgrim, 08 NY @ queennurys


Block 06

gastronomyblog.com


Block 07

01 NY @luceral 02 NY @stylesightspotlight 03 Teen Vogue 04 @weston.portraits


Block 08

01 NY @stylesightspotlight 02 @ _megharao



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