CONCEPT DEVELOPMENT BASED ON FUTURE TRENDS
THE LADY IN BLU
SUBSCRIPTION: THE WORLD AFTER
In March 2020 Corona emerged. The Lady in Blu realised it was the big bang that would change the world and Covid would be a significant spot on the timeline; there will always be The World Before and The World After.Corona. Changes would come faster than ever before. She took immediately action and started The World After
THE WORLD AFTER IN SHORT
The World After is a forecasting platform for subscribers. It covers the fast changing future and its opportunities. The platform is updated each week with two Future Report. The World After shows what route to take to stay relevant and profitable.
THE DNA OF THE FUTURE
The World After reveals the DNA of the future and makes the future understandable: Visually (what), conceptually (why) and applicable (how).
OPPORTUNITIES
The World After reveals opportunities that come along with the changing world; it draws inspiration from the future to shape ideas and concepts for the years ahead.
FOR
For visually-oriented product and identity-related businesses; fashion, cosmetics, accessories, fragrances, living and food. Catering to a range of clients including: multinationals, labels, producers, subcontractors, raw material suppliers, magazines, hotels, design studios, real estate and department stores.
The World After focusses on the physical world and in the metaverse and their interconnectness
Video Credits Left @noirchen Right @xeusimagery
SUBSCRIPTION TO THE WORLD AFTER CONCREET
TWO FUTURE REPORTS PER WEEK
Each week the platform The World After comes out with two future reports with insights into the future of fashion, cosmetics, living, food, digital space, sustainability and general business.The World After explains what the future will look like, what drives changes, the consequences and the opportunities of these changes. Subscribers receive twice a week an e- mail with a direct link to the future report published on the platform TheWorldAfter.online.
WEEKLY FUTURE REPORT ON TUESDAY
Every Tuesday, The World After publishes a Future Report that indicates and explains a future development directly translated into products- and business concepts, strategies, new markets, and investment areas. It is a written Report with strong visuals accompanied by a personal video made by the Lady in Blu, who explains the subject deeper and makes the future development insightful and logical to understand. What, Why, How. From 3 months to 7 years ahead.
WEEKLY SIGNAL ON THURSDAY
Our weekly Signal posted on Thursday shows an important change in the world that is happening right now. Signals explains the triggers that accelerate new development and lead us to the future. Signals focuses on what drives changes.
ACCESS TO FORECASTING PLATFORM THE WORLD AFTER
Subscribers have access to the platform TheWorldAfter.online with 250 + Future Reports published since March 2020. The data base of 250+ gives you insights in all the developments since Corona took over the world. The Reports are stored in the following categories; general, fashion, cosmetics, living, food, digital space (the metaverse),sustainability and general business.
FOR VISUALLY AND IDENTITY RELATED BUSINESSES
THE FUTURE
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Fashion
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Cosmetics
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Accessories
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Fragrances
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Living
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Food
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General
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Sustainability
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Digital space
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Visual developments
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Societal development
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Their interconnectedness
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The physical world
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The digital world
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Their interconnectedness
OPPORTUNITIES
To develop (create)
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Innovative product & service concepts
Grow into
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Potential markets
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Potential investment areas
Repositioning (existing products and services)
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New applications or target groups
Anticipate future dangers
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Avoiding dangers
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Turn danger into chances
FOR
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Multinationals
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Labels
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Producers
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Subcontractors
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Raw material suppliers
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Magazines
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Hotels
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Design studios
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Real Estate
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Department Stores
Video Credits Left @dressx Right @3dvisually - metaverse - @lalliett
WHAT DATA CAN'T TELL YOU ABOUT THE FUTURE
Forecasting based on data is trying to predict the future based on history. There is no data about that which does not yet exist.
BEING PART OF CHANGE IS NO LONGER A CHOICE
Until recently development and trend forecasting stood for innovation, an innovation was a choice made by a company. Traditional companies didn’t necessarily have to innovate because they could rely on a loyal customer base. Sometimes a business was running good enough so taking risky innovative steps was seen as a bad move.Future trends are an essential part of ANY business.
Trend forecasting now is all about adapting to survive in a rapidly changing society. A society where societal changes are about serious problems that have to be solved, like equality and climate change, the rise of the metaverse etcetera. Being part of this change is no longer a choice: Ignoring these changes can lead to your business being phased out completely.
TREND FORECASTING: CULTURAL ANTHROPOLOGY OF THE FUTURE
The human being is the central point of our forecasts: How do they behave (now), and how will developments in the world change this behavior? Trend forecasting can be seen as cultural anthropology of the future. What do people in the near future expect of your company? This question is essential to answer for any business, as they are part of human culture. We forecast the future for businesses and supply opportunities and concepts that are in tune to that future.
FUTURE TRENDS ARE NO LONGER LINEAR
Future trends are like a spider web they are are no longer linear. In the past they run parallel to each other and each one followed up the next every half a year or so. Instead, future trends are like a complex spider web of trends that are all interconnected and simultaneous. All developments are inseparably interconnected and therefore relevant for every department: Marketing, R&D, finances, design, and sales.
OUR SUBJECTS CHANGE TOGETHER WITH THE FUTURE
The themes we discuss are logically fluctuating in tandem with the future. Societal, economical, and political change drive the human way of thinking and thus the future. At the moment, we are investigating the rise of the Metaverse and the relation between the Metaverse and the physical world we live in. How these influence each other, and what the consequences are in fashion, cosmetics, living, and food can be read in our most recent Reports. A recurring theme is of course sustainability, as the world is undergoing a transition unlike we’ve ever seen before. This will have a huge consequence on the future, especially for businesses. But we are also still dealing with the consequences of corona. When we started this platform in march of 2020, we realised it would indicate a new significant spot in history. Since then we have seen corona has made a massive impact on the way of thinking and being of an entire worldwide generation. It is continuing to influence the future to this day.
FASHION AS A MIRROR
All companies have to imagine the future, they all have to function within the future. We give insights into that future. The human being takes a central stage in our insights, how will they develop their thinking and what does it mean for companies. Future developments can often use fashion as an example, a mirror of society’s current and future opinions. It’s a visual language that signals what is happening in society, and what will happen in the future.
METAVERSE
There are many questions about the metaverse, and even more about how to utilize the metaverse effectively. Why should I join the metaverse? Can I ignore the metaverse? How does the metaverse influence my physical business? All of these questions have to be answered before you create a strategy. The World After gives you the tools and understanding to tackle the metaverse. A way of thinking that explains the future, and creates an image for you to build your vision on for the future. Once the future is clear, you can create a concept, a new policy, or new strategy for your business. With this, you can make clear and concise decisions on which specialists to hire, and who to create collaborations with.