CONCEPT DEVELOPMENT BASED ON FUTURE TRENDS
THE LADY IN BLU
TAILORED
CONCEPT DEVELOPMENT BASED ON FUTURE TRENDS;
The future translated into exceptional opportunities tailored to your company.
Only with a deep understanding of global and local developments you can anticipate the needs and desires of the future and seize new opportunities for your company in a timely and strategic manner. Discover the treasures of the future for your business and unlock its full potential with The Lady in Blu.
TAILORED TO YOU IN SHORT
A tailor-made forecast reveals the DNA of the future and uncovers numerous opportunities for your company, including areas and concepts to develop, areas to grow into and repositioning chances. Additionally, it indicates potential future risks to avoid in a proactive manner.
A tailor-made forecast provides a clear perspective on the future and the chances it presents for your company. The Lady in Blu places your company in the context of the future, she aligns your unique identity with the opportunities ahead. By combining these two elements, she develops tailored made concepts; profitable business opportunities for your company that that matches the future.
BE ABLE TO ANTICIPATE THE FUTURE IN A TIMELY MANNER
A tailor-made forecast enables you to anticipate future developments and make informed decisions based on the future and your business's individual situation, giving you a competitive advantage.
TEAM COLLABORATION AND INNOVATION THROUGH TAILOR-MADE FORECASTING
For game-changing strategic and creative development teams it's crucial to understand societal changes and how they influence your business. What are the needs of your future customers? What are the opportunities in the future for your business? How can your company stay relevant and thrive in the future? Understand the DNA of the future. The future where your company has to flourish.
THE DOT ON THE HORIZON
When developing business concepts and strategies, they must be suited for tomorrow's society, the society in which they will unfold. Game changers; strategists and creative developers are working together towards the 'dot on the horizon’. But does your team have a clear understanding of what the 'dot on the horizon' represents - the focal point of their work to prepare your company to thrive in the future?
A tailor-made forecasting is an essential tool for businesses seeking to shape their future. It helps guide game-changing teams to understand the DNA of the future and the opportunities it holds for your company. Tailor-made forecasts act as a guide to the future, enabling teams to work together towards a united vision of the future and its potential. A well-informed team can optimize their knowledge while working on development and strategies. Each team member can integrate their expertise and specializations, from development to design, IT, and marketing, to recognize and apply future developments and opportunities revealed by the tailor-made forecasting in their field. This ensures they work effectively together, preparing the business for what lies ahead.
OPTIMISE STRATEGIC AND DEVELOPMENT TEAMS
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Align teams with a clear united future vision
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Teams with a clear united future vision work more efficiently together
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Get the best out each team members expertise by providing information about where they are heading
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Invest in your team with positive future inspiration
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Stop waste of time by an unclear dot on the horizon
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Strategy to nowhere? NO, ask The lady in Blu
TAILOR MADE FORECAST; ADAPT TO THE CHANGING CULTURE
A business will only thrive in the future if it can adapt to the changing cultural context
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Understand the culture ahead of us
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Be able to understand future customers
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Align your company identity with the social values of tomorrow
GUARANTEE YOUR COMPANY'S POSITION
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Keep up with newcomers
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Be ahead of your competitors
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Not adapting to changes risks business obsolescence
FORESEE POTENTIAL SOURCES OF INCOME
Take advantage of the opportunities that arise from a changing society to grow
GET CONCEPTS TO DEVELOP / TO CREATE
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Products concepts
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Services concepts
UNDERSTAND THE POTENTIAL AREAS TO GROW INTO
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Potential markets
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Potential investment areas
FIND HOW TO REPOSITION EXISTING CONCEPTS
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Find new applications for existing products
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Find new target new groups for existing products
ANTICIPATE FUTURE DANGERS
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Avoid dangers
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Turn dangers into chances
The Lady in Blu creates tailor made forecasts for and collaborates with game changers who understand that in a rapidly changing society, taking steps to remain relevant is crucial for the future success of their businesses.
GAME-CHANGERS
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Leaders who possess the courage to take action and navigate their business in a rapidly evolving society, towards a profitable and thriving future.
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Game changers - who want to explore and activate the potential of the future.
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Visionairs who aim to align their vision and expertise with the opportunities of the future.
TEAMS
Strategic and creative development teams
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Business owners
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Board of directors
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Management
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Concept developers
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Designers
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Marketers
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Digital strategists
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Researchers
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R&D
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HR
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Finances
CONSULTANCIES
Consultancies seeking to align their vision and expertise with future opportunities and so provide expert guidance to drive businesses towards a strong and prosperous future
EXPERIENCE
The Lady in Blu is an expert in tailor made trend forecasting and has collaborated with renowned clients such as Schwan Stabilo, Dow Corning, BASF, and the well-known Dutch department store HEMA. Her annual B2B marketing trend forecasting presentations for cosmetic raw material suppliers are widely utilized and highly valued by top cosmetic brands such as Chanel, YSL, L'Oreal, Shiseido, Clarins, and many more.
TESTIMONIAL
Doug Thornley
President at Impact Colors; Pearlescent, Metallic, Iridescent and Color Travel Pigment located in the USA.
“Antoinette provided us with 5 Annual B2B Taylor Made Color Trend Forecasts to promote our Colors and provide exceptional insights on where the Cosmetic & Personal Care Market would likely focus their introductions based on Tomorrows Visions! Our Color Trend Forecasts provided inspiration to many of the Major Brands across the Globe, including Industry Players such as L’Oreal, Chanel, YSL, Shiseido, Sephora, Revlon, and so many, many others! Antoinette’s Vision was a Core Ingredient that helped to stimulate our dramatic growth in the Marketplace!
The five-yearly B2B tailor-made trend forecast that we used as a clever marketing tool for the leading cosmetic companies in the world, such as L'Oreal, Chanel, YSL, Dior, Shiseido, and Sephora, was the best tool I could have imagined to establish our company's identity and stimulate sales. The Lady in Blu developed five yearly digital cosmetic trend forecasts accompanied by innovative pigment applications and mixtures for the future. These Trend Packages allowed us to inspire our entire Sales Team across the Globe! We sincerely appreciated all that the Lady in Blu was able to share with our Team, Our Partners and our Customers!”