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Unleashing the potential of the future.
Translating the future in exceptional opportunities tailored to your company.

In a fast-changing world it's more important than ever to understand societal changes and how they influence business. 

The Lady in Blu, a cultural anthropologist of the future, reveals the future and the opportunities that come along with the changing world for businesses.

She indicates  potential markets, products, and investment areas to grow into. While also emphasizing on new applications or target groups for existing concepts, which is crucial for marketing departments. These are key elements for business owners, strategists and concept developers.

She covers the physical world and the metaverse.


For all types of businesses

CLIENTS | Tailored | Talk | Subscription | Training


What data can't tell you about the Future. 

Forecasting based on data is trying to predict the future based on history. There is no data about that which does not yet exist.

Cultural anthropology of the future

The human being is the central point of our forecasts: How do they behave (now), and how will developments in the world change this behaviour? Trend forecasting to us is cultural anthropology of the future. What do people in the near future expect of your company? This question is essential to answer for any business, as they are part of human culture. We forecast the future for businesses and supply opportunities and concepts that are in tune to that future.

Being part of change is no longer a choice

Until recently development and trend forecasting stood for innovation, an innovation was a choice made by a company. Traditional companies didn’t necessarily have to innovate because they could rely on a loyal customer base. Sometimes a business was running good enough so taking risky innovative steps was seen as a bad move.Future trends are an essential part of ANY business. Trend forecasting now is all about adapting to survive in a rapidly changing society. A society where societal changes are about serious problems that have to be solved, like equality and climate change, the rise of the metaverse etcetera. Being part of this change is no longer a choice: Ignoring these changes can lead to your business being phased out completely.

Future trends are no longer linear


Future trends are like a spider web they are are no longer linear. In the past they run parallel to each other and each one followed up the next every half a year or so. Instead, future trends are like a complex spider web of trends that are all interconnected and simultaneous. All developments are inseparably interconnected and therefore relevant for every department: Marketing, R&D, finances, design, and sales.

Our subjects change together with the future


The themes we discuss are logically fluctuating in tandem with the future. Societal, economical, and political change drive the human way of thinking and thus the future. At the moment, we are investigating the rise of the Metaverse and the relation between the Metaverse and the physical world we live in. How these influence each other, and what the consequences are in fashion, cosmetics, living, and food can be read in our most recent Reports. A recurring theme is of course sustainability, as the world is undergoing a transition unlike we’ve ever seen before. This will have a huge consequence on the future, especially for businesses. But we are also still dealing with the consequences of corona. When we started this platform in march of 2020, we realised it would indicate a new significant spot in history. Since then we have seen corona has made a massive impact on the way of thinking and being of an entire worldwide generation. It is continuing to influence the future to this day. 



There are many questions about the metaverse, and even more about how to utilize the metaverse effectively. Why should I join the metaverse? Can I ignore the metaverse? How does the metaverse influence my physical business? All of these questions have to be answered before you create a strategy. The World After gives you the tools and understanding to tackle the metaverse. A way of thinking that explains the future, and creates an image for you to build your vision on for the future. Once the future is clear, you can create a concept, a new policy, or new strategy for your business. With this, you can make clear and concise decisions on which specialists to hire, and who to create collaborations with. 

Fashion as a mirror

All companies have to imagine the future, they all have to function within the future. We give insights into that future. The human being takes a central stage in our insights, how will they develop their thinking and what does it mean for companies. Future developments can often use fashion as an example, a mirror of society’s current and future opinions. It’s a visual language that signals what is happening in society, and what will happen in the future. 

For all markets

The Lady in Blu works for every line of business, from general businesses to fashion and cosmetics, from real estate to food and from services to fragrances, operating in the physical world and in the metaverse. Is this possible? Yes of course. There is only one future. And  all markets are interconnected. Most businesses are fairly up-to-date to what’s happening in their branche. The consequence of this is that many just follow their own market and market leaders. There is more than copying. Innovating your business to create new concepts, products, services, and strategies means you can stand out and truly be innovative within your branche. The World After thinks multidisciplinary, and so should you. No market stands alone, learn from other markets, find inspiration in their way of doing things, and utilize them effectively using the advice of The Lady in Blu. 

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