THE LADY IN BLU
Services
The objective is to define, refine, and uplift the unique essence of an establishment — while embracing the opportunities of the changing time.
This involves working across different disciplines: aesthetics, food, menu, service, branding, house style, energy, internal structures, organisational dynamics, in-house shops, events, and pop-ups — all to optimise the potential of bars, restaurants, and hotels.
Vision Scan
A sharp and visionary scan of your business. A to-the-point vision — what to keep, what to clear, what to lift. No paperwork. Completed in four weeks.
Runner — Reimagined
Not a strategy. Not a scan. Just presence. A runner who is not a runner — to lift the energy. The invisible layer. This is the lightest service I offer — but also one of the most felt.
Creative in Residence
Receive a vision — and bring it to life. This is where the real shift happens. Not as a consultant, but as a creative director who works from within and activates transformation through a weekly rhythm of real moments on the floor — and in the kitchen.
Trend Forecasting
Visionary insights into what’s emerging — and how to meet it. The Lady in Blu feels the future and translates deep shifts into clear opportunities for brands, hospitality concepts, and regions.
Creative Directions & Strategic Guidance
For entrepreneurs who want to keep growing, refining, and aligning. Monthly clarity, alignment with your treasures and future opportunities. Sparring sessions, strategic reflection, energetic attunement.
It’s all about uplifting high-quality bars, restaurants, and hotels — from a 9 to a 10.
Vision Scan
A restaurant scan; a short and sharp deep dive into your restaurant’s or hotel's soul — its treasures, its friction points, and its future possibilities.
One-time analysis & directional clarity
For: Owners who feel something’s off — but can’t quite name it.
The Lady in Blu steps in with fresh eyes and tuned senses. She sees what works. What doesn’t. What’s waiting to come alive — and align with the changing world.
What: You receive a sharp and visionary scan of your business: what to keep, what to clear, and what to lift. No vague language. No paperwork. Just intuitive clarity, analytic precision, and a fresh perspective.
Structure (3 sessions):
- Your World, Your Business
- Trend Forecast & Brainstorm
- Your Treasures & Future Opportunities
For whom: Restaurants, bars, hotels, and other businesses.
What you receive: Your treasures defined and opportunities to add; a clear vision of what to keep, what to change, and what to add
Duration: 4–6 weeks
Fee: €2.500
Runner — Reimagined
Not a strategy. Not a scan. A presence.
A runner who is not just a runner — but something much greater. Someone who transmits the energy, the soul of the place, to your guests.
This is the lightest service I offer — but also one of the most felt.
In a world that moves fast, people long for what’s real.
Not just food, but feeling. Not just service, but soul.
The true key of hospitality — often forgotten, overruled by speed, function, and economic logic.
The Reimagined Runner offers what’s most needed.
The role of the runner is often overlooked — seen as light, secondary, replaceable. But in truth, the runner is one of the most essential figures in hospitality: the one who is most frequently in contact with your guests, the one who returns again and again to the table throughout their stay.
Unlike servers, they are not caught up in timing, orders, or organisational complexity —and that makes them uniquely free. Free to carry the rhythm, the mood, the glow of the place. Free to transmit the energy — without distraction, without pressure.
Free to be there and really connect with the guests —
to transmit that special energy, that unforgettable sparkle that lingers long after they’ve left.
The Reimagined Runner is the energy transmitter.
Value: What people feel — and remember. That extra sparkle that stays with them.
For whom: Restaurants, bars, and hotels
What you receive: A reimagined runner — a “face” who transmits the energy, the soul of your place, to your guests
Duration: For a day, a week, or a season. Also available as a popup
Fee: Flexible, available on request
For fun. And for real.
Creative in Residence
Refining and redefining from within.
Receive a vision — and bring it to life. This is where the real shift happens. Over 4 to 6 months, The Lady in Blu becomes part of your world — on the floor, in the kitchen, in contact with clients, in the small details and the energy of the place.
Not as a consultant looking in from the outside, but as a creative director who works from within — observing, sensing, refining, and activating.
A hands-on collaboration rooted in presence, precision, and transformation. Together you uncover hidden treasures, refine your identity, and align every layer — from food to feeling, from service to tone of voice — with the changing mentality of the time.
From vision to activation — all brought together in a redefined experience.
Why this works: Because you’re not hiring a consultant. You’re welcoming a creative mind into your team — someone who listens, feels, and brings transformation to life; to take what’s already a 9, into a 10.
For whom: Restaurants, bars, and hotels
What you receive: Presence and direction. A grounded yet flexible force — with weekly moments on the floor and ongoing concept development behind the scenes.
Duration: 4–6 months
Fee: €2.500 – €3.000 / month
Total: €10.000 – €18.000 depending on duration
Trend Forecasting
She reads the invisible. She names what hasn’t landed yet.
The Lady in Blu uses intuition and sharp analytical skills to predict the future — and creative vision to foresee its possibilities. Her insights are not based on spreadsheets or surface trends, but on deep pattern recognition, emotional shifts, and cultural undercurrents.
Seven to ten years ahead is her natural range.
And her track record speaks for itself — from social shifts to aesthetic movements, from emerging values to unseen desires.
She helps you understand what’s coming — and how to meet it. Her work connects your business or destination with the ever-evolving desires of your audience, and translates those shifts into tangible opportunity. Whether it’s concepts, food, rituals, tone of voice, or full strategies — she helps you bring it to life: in the form of a one-on-one session, a tailored proposal, or as a keynote speaker.
The Lady in Blu has delivered trend forecasting presentations across the world — from Paris to Seoul, for brands such as Chanel, LVMH, Estée Lauder, W Hotels, and more.
For whom: Businesses, restaurants, brands, B2B concepts, and regions seeking future-proof positioning and fresh direction
What you receive: Visionary analysis, intuitive context, and clear direction for future relevance
Fee: On request per presentation or proposal
Value: Business development, opportunities, timing, clarity
Creative Directions & Strategic Guidance
Sometimes what you need most is a mirror. A sparring partner. Someone who tunes in regularly — to sense what’s changing, what’s stuck, and what wants to grow.
Creative Guidance offers space to reflect, refine, and realign. Each month includes strategic sparring sessions and intuitive check-ins — with room to reach out in between, when something shifts or clarity is needed.
The Lady in Blu walks alongside you. With sensitivity at your side — and a bird’s-eye view from above. She connects the dots between what is and what wants to become — keeping your rhythm steady, your vision clear, and your energy aligned.
For whom: Entrepreneurs in need of a creative sparring partner, and businesses that want to keep growing, refining, and aligning — without the weight of an intensive project.
What you receive:Strategic vision, monthly sparring sessions, intuitive availability, reflective clarity, and energetic attunement.
Duration: Ongoing — monthly clarity, alignment, and intuitive direction
Fee: €1.500 / month
Value: Clarity, sharpness, consistency
Note by The Lady in Blu
With every project, we never know in advance where the work will lead —whether it’s internal strategy, expansion, events, aesthetics, the kitchen, branding,
or the energy transmitted to clients through service.
It always starts with sensing what truly needs attention —what wants to shift, be released, or come alive.
The result? A more efficient, luminous, and motivated business.
Efficient — because the struggle is gently removed.
Luminous — because your hidden treasures rise to the surface.
Motivated — because energy moves, people feel it, and it lifts the whole team.
Growing — because you start to move with the possibilities of the time.