Curriculum vitae Antoinette van den Berg — The Lady in Blu

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Hospitality | The floor

2023-now | Ibiza, Spain; Lamu, Kenya; Amsterdam, The Netherlands; Paris, France

Barista, runner and waitress in restaurants, bars and hotels.

2026 | Restaurant Turbo, Amsterdam

2025 | Los Enamorades, Portinatx, Ibiza

2024 | Restaurant La Paloma, St. Llorenç, Ibiza

2023-2024 | Toscanini Deli, Amsterdam

 

Hospitality | pop-up service

2026 | Paris, France; Amsterdam, The Netherlands SkinContact, Paris.

Restaurant Gertrude, De Nederlandsche Bank, Restaurant Trees, Restaurant George, The Hoxton, Amsterdam.

 

Creative director

2023-2025 | Ibiza, Spain; Lamu, Kenya

Restaurant La Paloma, St. Llorenç, Ibiza.

A strategic refinement project to preserve and enhance the legacy of this classic icon.

Chez Bibi Bon Bakery, Santa Gertrudis, Ibiza. Defining the brand's core treasures and translating them into a cohesive identity across house style, terrace, interior, service, food, and menu.

Boutique hotel Banana House, Lamu, Kenya. Branding and launch of the open-air Yoga Bar. Refined and redefined concepts for food and rooms.

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Keynote speaker | trend forecaster

1992-now | Amsterdam, Barcelona, Bangkok, Berlin, Bombay, Brussels, Frankfurt, Milan, LA, London, Lund, New Delhi, Paris, Riga, Seoul, etc. Trend forecasting presentations for leading brands, including Chanel, YSL, L'Oréal, Sephora, Guerlain, Clarins, LVMH, Estée Lauder, Shiseido, H&M, W Hotel, Circle Collection, Soho House, X Bank, P&G, Peugeot, Renault, Jaguar, Rover, Centraal Museum Utrecht, T-Mobile, HEMA, de Bijenkorf, Marlies Dekkers, Elho, and more.

 

Founder | creative director | trend forecaster

2007-now | Amsterdam, The Netherlands

2005-2009 | Genoa, Italy

Trend forecasting and innovation studio The Lady in Blu (formerly Future-Touch, 2007-2017). Client-driven projects: For BASF, Schwan-STABILO Cosmetics, Dow Corning, HEMA, and Impact Colors USA, including globally distributed B2B colour cosmetic trend forecasting presentations for leaders in the cosmetic industry, such as Dior, Chanel, YSL, Estée Lauder, L'Oréal, Kiko, Sephora, Shiseido, and more. Self-initiated projects: Digital trend forecasting: Women's Cosmetics, Men's Cosmetics, and The Future of Indian Cosmetics.

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Trainer | teacher | examiner

1996-2023 | Amsterdam, The Netherlands Delivered lectures, workshops, and training to students and professionals at Artemis Academie, Jan de Bouvrie Academie, Mindwork Productions, and Rietveld Academie.

 

Self-initiated projects

2020-2023 | Amsterdam, The Netherlands Online trend forecasting platform The World After. Guiding the cosmetics, fashion, food, and interior design industries into the future.

2021-2022 | Amsterdam, The Netherlands Podcast The World After by The Lady in Blu | Where is the Money?

2018-2024 | Amsterdam, The Netherlands RE LOVE Foundation | RE LOVE FASHION. 2017-2022 | Amsterdam, The Netherlands 3D print accessory label Touché-Today.

2003-2005 | Naples, Italy www.napolifoto.com – One of the first online city guides.

 

Voyager

2001-2004 | Belgium, England, France, Spain, Portugal, Italy, Malta, and Morocco Three-year journey on sailing yacht "Zoete" with husband and children.

 

Mother

1997-1999 | Assendelft, The Netherlands Birth of my two children, Gijs en Leila Polman

 

Owner | creative director | project manager

1995-1998 | Assendelft, The Netherlands Restoration of a monumental ruin into a residence.

 

Trend forecaster | product developer

1991-1997 | Haarlem, The Netherlands; Europe, USA, South Africa, Russia For Mearl International, an American pearlescent pigment supplier.

 

Founder | creative director

1991-2001 | Amsterdam, The Netherlands Design studio Antoinette van den Berg. Doorknob collection: 40,000 sold worldwide. Flock collection for department store de Bijenkorf. Awarded the Emmy van Leersum Encouragement Prize. Flockchair acquired by Het Textielmuseum in Tilburg.

 

Bachelor of design

1986-1991 | Eindhoven, The Netherlands Design Academy, major in Man and Identity. Exchange program: Winchester School of Art.

 

Secondary education

1978-1986 | Zutphen, The Netherlands Stedelijk Lyceum

 

Year of birth 1966 | Deventer, The Netherlands