Curriculum Vitae

 

Creative Strategist

2024–Present | St. Llorenç, Ibiza, Spain

Restaurant La Paloma

"La Paloma a Classical Icon, Now and in the Future"

A strategic project aimed at preserving and elevating the timeless legacy of this classic icon.

 

Creative Director

2024–Present | Santa Gertrudis, Ibiza, Spain

Chez Bibi von Bakery

Innovation Project "The Treasures of Bibi"

Defining the brand’s core treasures and translating them into a cohesive identity across house style, terrace, interior, service, food, and menu.

Runner Reimagined 

Seasonal 2024 | St. Llorenç, Ibiza, Spain

Restaurant La Paloma

A grounded presence on the floor — tuning into rhythm, people, and the unspoken needs of the moment.

 

Creative Director

2023–2024 | Lamu, Kenya

Boutique Hotel Banana House

Branding and launch of the open-air ‘Yoga Bar’ as part of the hotel’s offerings.

Refined and redefined concepts for the hotel’s food and rooms.

 

Front of House

2023–2024 | Amsterdam, The Netherlands

Toscanini Deli

Barista, Service & POS

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Keynote Speaker | Trend Forecaster

1992–Present | Amsterdam, Barcelona, Bangkok, Berlin, Bombay, Brussels, Frankfurt, Milan, LA, London, Lund, New Delhi, Paris, Riga, Seoul and many more.

Trend forecasting presentations for leading brands, including Chanel, YSL, L’Oréal, Sephora, Guerlain, Clarins, LVMH, Estée Lauder, Shiseido, H&M, W Hotel, Circle Collection, X Bank, P&G, Peugeot, Renault, Jaguar, Rover, Centraal Museum Utrecht, T-Mobile, HEMA, de Bijenkorf, Marlies Dekkers, Elho, and more.

 

Founder | Creative Director | Trend Forecaster

2020–2023 | Amsterdam, The Netherlands

The World After: Online Twice-Weekly Trend Forecasting Platform

A subscription-based platform guiding the cosmetics, fashion, food, hospitality, and interior design industries into the future, with clients like BASF, Schwan-Stabilo, and Studio Piet Boon.

 

Founder | Trend Forecaster

2021–2022 | Amsterdam, The Netherlands

Podcast: The Lady in Blu

The World After | Where is the Money?

 

Founder | Creative Director

2018–2024 | Amsterdam, The Netherlands

RE LOVE Foundation | RE LOVE FASHION

The foundation promotes reducing pollution caused by the fashion industry by encouraging joyful and sustainable alternatives to new clothing. Focus areas include re-use, re-touch, re-style, re-pair, and re-peat, aiming to minimize the production and consumption of new garments.

• Two Projects for the Ministry of Infrastructure and Water Management (INW), focusing on circular economy in the Netherlands:

These projects were commissioned to give a voice to the movement that truly tackles pollution caused by the fashion industry—an approach that goes beyond sustainable fashion, which is itself polluting. The goal was to promote this pioneering concept and bring it to life in the Netherlands.

• Promoting RE LOVE FASHION in business through a re-used fashion collection, a photoshoot by Thijs Wolzak featuring nine businesswomen in re-used fashion, and a promotion tour to companies across the Netherlands.

• Fashion show in collaboration with the renowned agency Ogilvy, featuring a RE LOVE FASHION collection, further amplifying the message of reducing pollution through re-use.

 

Trend Forecaster | Creative Director |  Speaker

2022 | Milan, Italy

BASF

Trend Forecasting and Product Development 

Delivered a keynote presentation at a major sales event, serving as the key figure in guiding future-focused strategies and products.

 

Trend Forecaster | Trainer | Teacher | Examiner | Government-Appointed Examiner

1996–2023 | Amsterdam, The Netherlands

Delivered lectures, workshops, and training to students and professionals at Artemis Academie, Jan de Bouvrie Academie, Mindwork Productions, and Rietveld Academie.

 

Creative Director | 3D-Print Expert

2019 | Heroldsberg, Germany

Schwan-Stabilo Cosmetics

Vision and Strategy Development

Developed a comprehensive vision and future-oriented strategy for integrating 3D-printing into their B2B cosmetic pens. Delivered a broad concept with customized solutions and innovative product development opportunities tailored to the cosmetics industry.

 

Trend Forecaster | Creative Director

2018 | Heroldsberg, Germany

Schwan-Stabilo Cosmetics

Trend Forecasting and Strategy for

 

Founder | Creative Director

2017–2022 | Amsterdam, The Netherlands

3D-Print Accessory Label Touché-Today

A pioneering label ahead of its time, offering a diverse and inclusive range of 3D-printed accessories for all genders, ages, and cultures. The collection featured innovative designs such as knuckle rings in all sizes, brooches, hat pins, and pearl-embellished pieces. Touché-Today pushed the boundaries of accessory design by combining technology and craftsmanship, catering to a modern, multicultural audience.

 

Trend Forecaster | Creative Director

2017 | Seneffe, Belgium

Dow Corning

Trend Forecasting and Product Development 

 

Creative Director | Trend Forecaster

2012 | Amsterdam, The Netherlands

Department Store HEMA

Concept and development of the entire cosmetic section, featuring two distinct concepts—one based on color and the other on intrinsic values, such as winter and summer products, including essential oils.

 

Creative Director | Trend Forecaster

2007–2012 | USA | Genoa, Italy | Amsterdam, The Netherlands

​​Five yearly digital B2B cosmetic trend forecasting presentations with pigment collection for Impact Colors . World wide distributed to Chanel, Dior, YSL, L’Oreal, Shiseido, Guerlain, Sephora, Kikko, Estee Lauder, Make Up for Ever, The Body Shop and many more.

 

Creative Director

2009 | Bombay, India

Umang Global in collaboration with Impact Colors.

Developed unique and innovative spheres for the food and cosmetics industries

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Trend Forecaster | Researcher

2007 | Bombay, India

The Future of Indian Cosmetics

Conducted in-depth research on the cosmetics market in India, focusing on local cosmetic traditions and international cosmetic behavior, and how they influence each other—a concept I called the Bouncing Ball. This research formed the foundation for the trend forecasting presentation The Future of Indian Cosmetics.

 

Creative Director | Trend Forecaster

2007–2009 | Genoa, Italy

Self-directed projects: Globally distributed digital trend forecasting for Women’s Cosmetics and Men’s Cosmetics.

 

Founder | Creative Director | Trend Forecaster

2007–Present | Ibiza, Spain | Amsterdam, The Netherlands | Genoa, Italy

Trend Forecasting and Innovation Studio: The Lady in Blu (formerly Future-Touch)

 

Founder | Creative Director

2003–2005 | Naples, Italy

www.napolifoto.com – One of the first online city guides.

 

Voyager

2001–2004 | Belgium, England, France, Spain, Portugal, Italy, Malta, and Morocco

Three-year journey on sailing yacht Zoete with husband and children.

 

Mother

1997–1999 | Assendelft, The Netherlands

Birth of my two children, Gijs Polman and Leila Polman.

 

Owner | Creative Director | Project Manager

1995–1998 | Assendelft, The Netherlands

Restoration of a monumental ruin into a residence.

 

Trend Forecaster | Product Developer

1991–1997 | Haarlem, The Netherlands; Europe, USA, South Africa, Russia

For Mearl International, an American pearlescent pigment supplier.

B2B for clients including Chanel, Clarins, Dior, Estée Lauder, Guerlain, Jaguar, L’Oréal, Renault, Rover, Shiseido, YSL, and more.

 

Designer

1995 | Amsterdam, The Netherlands

Department Store de Bijenkorf

The Flock Collection; A groundbreaking approach (in 1995!) to sustainable design: an upgraded ‘dead stock’ collection of interior accessories and furniture for de Bijenkorf’s anniversary.

Awarded the Emmy van Leersum Encouragement Prize for its visionary concept.

The iconic Flockchair was acquired by Het Textielmuseum in Tilburg.

 

Designer

1992–1996 | Amsterdam, The Netherlands

Doorknob Collection by Antoinette van den Berg

A collection of uniquely designed doorknobs, featured in numerous magazines and selling over 40,000 pieces worldwide. Its success led to the introduction of complementary products, including bottle stoppers, clothes hangers, and small price tag holders. Sold in prestigious galleries and stores, including The Frozen Fountain and de Bijenkorf.

 

Grant for Young, Promising Designers

1992 | Amsterdam, The Netherlands

Start Stipendium: A grant awarded by the Dutch government, recognizing innovative talent. Granted for work based on the design philosophy Aesthetical Innovation, developed at Design Studio Antoinette van den Berg.

 

Founder | Designer

1991–2001 | Amsterdam, The Netherlands

Design Studio Antoinette van den Berg

Specialized in design, based on the studio’s own design philosophy: Aesthetical Innovation.

 

Bachelor of Design

1986–1991 | Eindhoven, The Netherlands

Design Academy, major in Man and Identity.

Exchange program: Winchester School of Art.

 

Secondary Education

1978–1986 | Zutphen, The Netherlands

Stedelijk Lyceum

 

Year of Birth

1966 | Deventer, The Netherlands