Curriculum Vitae Summery

​Antoinette van den Berg — The Lady in Blu —

works at the intersection of The Floor, The Future, and Talks.

 

The Floor

Service as presence, as energy, as connection —

the heartbeat of her life.

She recently worked on the floor in magical high-end restaurants bars and hotels

in Ibiza, Amsterdam, and Lamu. 

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The Future

Future thinking, seen from real life — not from a desk.

What began as survival became fieldwork.

And the field began to speak.

Human trend forecasting: not what people buy,

but how they move when they are fully themselves.

Real-time observation across classes, generations, and political lines.

 

Talks

Inspiration that shifts how we see the world — and the future.

She shares her insights in talks, salons, and public formats.

She inspires without preaching, turning everyday moments into foresight and vision.

Unpolished. Poetic. Lived.​​

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Curriculum Chronology

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Waitress

Summer 2025 | Portinatx, Ibiza, Spain

Los Enamorades; Restaurant - Lounge - Boutique Hotel - Shop

Full time, 6 days a week, night and day shifts

 

Creative director

Winter 2024-2025 | St. Llorenç, Ibiza, Spain

Restaurant La Paloma.

A strategic refinement project to preserve and enhance the legacy of this classic icon.

 

Creative director

Winter 2024-2025 | Santa Gertrudis, Ibiza, Spain

Chez Bibi Bon Bakery.

Defining the brand’s core treasures and translating them into a cohesive identity across house style, terrace, interior, service, food, and menu.

 

Runner

Summer 2024 | St. Llorenç, Ibiza, Spain

Restaurant La Paloma. 

 

Barista 

Winter 2024 | Amsterdam, The Netherlands

Toscanini Deli

 

Creative director

African Summer 2023-2024 | Lamu, Kenya

Boutique hotel Banana House.

Branding and launch of the open-air Yoga Bar.

Refined and redefined concepts for food and rooms.

 

Barista 

Summer 2023  | Amsterdam, The Netherlands

Toscanini Deli

 

Keynote speaker | trend forecaster

1992-now | Amsterdam, Barcelona, Bangkok, Berlin, Bombay, Brussels, Frankfurt, Milan, LA, London, Lund, New Delhi, Paris, Riga, Seoul, etc.

Trend forecasting presentations for leading brands, including Chanel, YSL, L’Oréal, Sephora, Guerlain, Clarins, LVMH, Estée Lauder, Shiseido, H&M, W Hotel, Circle Collection, Soho House, X Bank, P&G, Peugeot, Renault, Jaguar, Rover, Centraal Museum Utrecht, T-Mobile, HEMA, de Bijenkorf, Marlies Dekkers, Elho, and more.

 

Podcast | The World After by The Lady in Blu

2021-2022 | Amsterdam, The Netherlands

Podcast The Lady in Blu

The World After | Where is the Money?

 

Trend forecaster | trainer | teacher | examiner

1996-2023 | Amsterdam, The Netherlands

Delivered lectures, workshops, and training to students and professionals at Artemis Academie, Jan de Bouvrie Academie, Mindwork Productions, and Rietveld Academie.

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Founder | creative director

2018-2024 | Amsterdam, The Netherlands

RE LOVE Foundation

RE LOVE FASHION

 

Creative director | trend forecaster | The World After

2020-2023 | Amsterdam, The Netherlands

Online trend forecasting platform The World After.

Guiding the cosmetics, fashion, food, and interior design industries into the future.

 

Founder | creative director

2017-2022 | Amsterdam, The Netherlands

3D print accessory label Touché-Today.

 

Founder | creative director | trend forecaster

2007-now | Amsterdam, The Netherlands

2005-2009 | Genoa, Italy

Trend forecasting and innovation studio The Lady in Blu (formerly Future-Touch, 2007–2017).

Client-driven projects:

For BASF, Schwan Stabilo Cosmetics, Dow Corning, HEMA, and Impact Colors USA, including globally distributed B2B color cosmetic trend forecasting presentations for leaders in the cosmetic industry, such as Dior, Chanel, YSL, Estée Lauder, L’Oréal, Kiko, Sephora, Shiseido, and more.

Self-initiated projects:

Digital trend forecasting: Women’s Cosmetics, Men’s Cosmetics, and The Future of Indian Cosmetics.

 

Founder | creative director

2003-2005 | Naples, Italy

www.napolifoto.com – One of the first online city guides.

 

Voyager

2001-2004 | Belgium, England, France, Spain, Portugal, Italy, Malta, and Morocco

Three-year journey on sailing yacht “Zoete” with husband and children.

 

Mother

1997-1999 | Assendelft, The Netherlands

Birth of my two children, Gijs en Leila Polman

 

Owner | creative director | project manager

1995-1998 | Assendelft, The Netherlands

Restoration of a monumental ruin into a residence.

 

Trend forecaster | product developer

1991-1997 | Haarlem, The Netherlands; Europe, USA, South Africa, Russia

For Mearl International, an American pearlescent pigment supplier.

 

Founder | creative director

1991-2001 | Amsterdam, The Netherlands

Design studio Antoinette van den Berg.

Doorknob collection: 40,000 sold worldwide.

Flock collection for department store de Bijenkorf.

Awarded the Emmy van Leersum Encouragement Prize.

Flockchair acquired by Het Textielmuseum in Tilburg.

 

Bachelor of design

1986-1991 | Eindhoven, The Netherlands

Design Academy, major in Man and Identity.

Exchange program: Winchester School of Art.

 

Secondary education

1978-1986 | Zutphen, The Netherlands

Stedelijk Lyceum

 

Year of birth

1966 | Deventer, The Netherlands