THE LADY IN BLU
Creative Director | Trend Forecaster
The Lady in Blu is an inspiring personality, combining intuition with analytical precision. She sees today’s reality with razor-sharp clarity and pairs it with a unique ability to anticipate the future—what, why, and how we will get there. She has the ability to see the treasures of an organization or business and lift them up, while detoxing what is unnecessary. With a deep respect for the present, she aligns these treasures with the opportunities of the future.This duality shapes her as both a visionary and a grounded creative director.
Call to Action
She combines her vision with a clear call to action, ensuring that strategic concepts are translated into tangible changes for her clients. Her goal goes beyond vision—it’s about transforming strategy into actions that drive lasting profit.
Inspirational Change Leader
The Lady in Blu inspires others to step outside their daily routines and view their business through a broader lens. She has a natural ability to empower people, helping them discover and amplify their strengths.
Hospitality Expert
The Lady in Blu brings together insights from a broad career centered on people and their identity, with experience across many different disciplines, such as cosmetics, food, fashion, accessories, interior, design, raw materials, and societal subjects. These diverse insights naturally converge in the hospitality industry, where she refines and elevates concepts by connecting a bar, restaurant, or hotel’s existing strengths to future opportunities. Her work bridges different disciplines from food and menus to service, from house style and branding to terrace and interior, she creates cohesive and forward-thinking concepts. This diversity reflects her broad interests and extensive experience.
European Identity
Originally from the Netherlands, The Lady in Blu embodies a truly European spirit. Her career has led her to nearly every European capital and far beyond—to South Africa, the USA, Seoul, Russia, and Thailand.
For three years, she embraced a nomadic lifestyle, sailing the Mediterranean with her very young children. This was followed by five years of immersion in the culture and lifestyle of Italy.
More recently, her creative journey took her to Lamu, Kenya, where she contributed her expertise to a boutique hotel project.Since April 2024, she has been thriving in the exclusive northern region of Ibiza, channeling her vision and expertise into a range of high-end hospitality projects that seamlessly blend creativity, luxury, and a deep sense of place.
Background: Trend Forecaster and Designer
As a designer and trend forecaster, she embodies a unique set of complementary qualities: intuitive versus analytical, future-focused versus grounded in reality, and strategic thinking versus hands-on action. From an inspirational change leader to a practical guide on the floor, she balances aesthetic refinement with deep societal awareness, offering both a forward-thinking and practical perspective to her work.
Life Motto
Celebrating today while embracing the future. For The Lady in Blu, the magic lies in refining the now while boldly stepping into what lies ahead.


